About the Founders

At BāKIT Box...

At BāKIT Box, we believe baking should be fun, easy, and accessible for all ages and experience levels. Whether you are new to baking and don’t know where to start or are a baking pro looking for new inspiration, we hope our recipes bring you a little bit of joy and creativity.

Every month we will bring you new recipes. Some will be sweet and some will be savory. Some will be easy and some will be challenging. All will give you a chance to bake truly delicious treats!

About the Founders


We are two female, minority entrepreneurs and we’re best friends! We have always supported each other and now found a way to spend even more time together. Like most of you, we aren’t baking professionals (not even close) but we love baking and trying new recipes.

We started BāKIT Box not as professional bakers, but as problem solvers and entrepreneurs. We wanted to make baking easy and accessible, even for folks who don’t consider themselves bakers. The pre-measured kits mean that you don’t need to shop for the ingredients yourself, nor are you left with an excess of ingredients that you won’t use. Our philosophy? More taste, less waste.

We can’t wait to share this adventure with you!

Shelley Gupta Has experience across retail, tech, banking, hospitality, and real estate. After graduating from the University of Toronto with a degree in Finance and Economics, Shelley spent several years working with Toronto real estate developers on go-to-market strategy for high-rise condominiums. Shelley’s foray into entrepreneurship and brand-building began when she worked with major record labels in the Toronto area to create an independent record label, through which she released her debut album. She went on to pursue an MBA at the UChicago Booth School of Business, and after graduating landed a job at Accenture. Currently, Shelley is President of Guns over Guitars RISE, a non-profit program in Chicago focusing on mentoring at-risk students. Pulling from her experience in music and real estate, she hired the first board members, created inaugural bylaws and contracts, and recruited 10+ mentors to connect with the 30+ students in the program.

Shelley Gupta

BakitBox, Co-Founder

Before Carla Medina Jacobson started designing recipes for baking kits, she worked in hospitality, food & beverage, technology, and strategy and analytics. Carla got her start in hospitality at the Cornell School of Hotel Administration, and went on to work with major hotel companies, which included landing a job at InterContinental Hotels Group (IHG). She then went on to earn her MBA from the Chicago Booth School, during which she met her business partner, Shelley. After graduating, Carla worked at Accenture, then as a consultant for various Fortune 500s, and then landed a role at a travel tech startup, working with some of the world’s largest travel companies. Carla currently sits on Latinas in Tech’s Chicago committee and volunteers with Cornell’s Center for Hospitality Research.

Carla Medina Jacobson

BakitBox, Co-Founder